Midgame Fund
Game Fund — Client: Midgame Fund

Branding and website design for a Dutch gaming industry fund. The newly founded fund asked me to create a visual identity for their website. Their main purpose is to attract indie game designers and fund their games. Using easy-to-understand guidelines, they simplified an otherwise tiresome funding process. I created a simple and bold identity system that unifies ‘games’ and ‘bureaucracy’ in a playful manner.​​​​​​​

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