![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/411c3649-4388-41f6-9297-a316762ad979_rw_1920.png?h=753df7cea8bc08a5cc1a0078ab4d8768)
Midgame Fund
Visual Identity and website design.
The newly founded fund asked me to create a visual identity for their website. Their main purpose is to attract indie game designers and fund their games. Using easy-to-understand guidelines, they simplified an otherwise tiresome funding process. I created a simple and bold identity system that unifies ‘games’ and ‘bureaucracy’ in a playful manner.
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/d941080c-8d26-46cb-acf0-4f9b09617ad3_rw_1920.png?h=68e6119cfe28fe21a9cdd927f79e25db)
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/eb0f8f32-4bb6-42e0-b301-9f667820d845_rw_1920.png?h=9472adcc07b92f81c55162b94bbb9448)
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/ef695aa9-ead8-4d9f-9364-9c71354fcff2_rw_1920.png?h=2cbe02dd5d82b4d8a9e1b5daaf28f9b6)
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/020c3548-376d-4bf2-a6e3-b67443f3cbe4_rw_1920.png?h=26f8ea40ad2ffe5801d45b726b211341)
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/1ba3ab55-23c3-4920-96c4-1dd4f0314776_rw_1920.png?h=18e2172c3bde79c484272c20f9b4fd9a)
![](https://cdn.myportfolio.com/39c9ac8b-ab3f-47d6-a6d9-13293c7c8d5a/d0852d93-21db-41c9-b91f-48b7c0a4767a_rw_1920.png?h=de4d861ccf7a9c844fd6d6b96c04d908)